Art 120 Branding Branding & Marketing Materials

In 2015 I was recruited as a Americorps Maker VISTA volunteer for the Chattanooga youth arts non-profit Art 120 run by Executive Director Kate Warren.

Among my many resonsibilities was rebranding the look of Art 120's general look and feel without modifying the logo itself. I created variety of options and ultimately it was decided to go with the very colorful paint-splatter look. This gave a great indication of what Art 120's mission is, to spread the love of arts and creating to a 120 mile radius around Chattanooga.


Art 120 Splash

This the ultimate final version of the logo that was decided by Kate Warren and I: A colorful paint splash with the white logo in the center.

White SMAC Logo

This look was also extended to the newly created Southside Maker Arts Center (SMAC). The logo was also designed to work in a single-color, such as white here.

SMAC Poster
SMAC Poster 2

The SMAC Logo was also used to create promotional ephemera like a SMAC insulated cup that could be attained by giving a donation of $10 to Art 120.